Sigma Beauty Creme de Couture Collection

The objective of this project was to breathe new life into Sigma Beauty’s rerelease of their coveted Creme de Couture Palette, which had slowly developed a cult following since it rapidly sold out during its initial debut. This makeup collection set the tone for their 2017 Holiday Collection as well.​

The first Creme de Couture Collection, while cute, was a little kitschy and missed what it was inspired by. Amanda Williams, mastermind and Creative Director, behind the brand and collection, wanted the rerelease to be sophisticated and artfully capture the original essence: french macarons.

​In order to achieve the vibe we wanted, we incorporated marbled paper as a nod to luxury chocolate and candy boxes. Once approved, Katrin spent three weeks marbling paper with nail polish (saying 'au revoir!' to half of her brain cells in the process). Then, we met as a team and selected which pieces were the creme de le creme. One of the photographers, Antonio, and Katrin took the art through a process of digitizing them. From there, Katrin made mockups of what the packaging could look like. After the details were established Katrin proceeded to construct the production files. Months later... voilà!

The new limited edition collection included 4 long-wearing vivid liquid lipsticks with coordinating packaging and a makeup pigment palette. It was sold internationally, including at Urban Outfitters.

The project included creative direction development and trend research, making original artwork, and the design and development of packaging for a full makeup collection.

Scope of Work

• Creative direction + trend research

• Original artwork

• Packaging for a full makeup collection