BEE

Marcia wanted to take her private pilates practice to the next level so we created a brand identity to do so. With decades of experience training high-level professional athletes, she wanted the brand to center around awareness and presence, rather than the modern (and toxic) take of doing it purely to look a certain way. We built a library of custom photography celebrating not only pilates itself but how it’s benefits translates into everyday life as well.

Scope of Work

• Brand logo

• Color palette

• Typography guide

• Visual style guide

• Custom photography

• Help refining messaging

• Business cards