Sigma Beauty Wildflower Collection

The purpose of this project was to create a unified and cohesive creative direction for Sigma Beauty’s Fall 2017 special makeup collection. Katrin had the honor of being the featured artist selected to create the direction, art and packaging for it. Initially, Katrin was presented with the raw makeup samples that would be included in the collection and asked to give it an essence. From there, Katrin researched season trends and created various art direction proposals based on them. Much to her delight, the 'moody florals' option was selected. Although oil paint is Katrin’s medium of choice for fine art, watercolor lent itself best to invoke the desired feeling of both innocence and brooding.

Prior to this project Katrin had limited experience with watercolor, and was happy to expand her knowledge and technical ability to execute it properly. Katrin presented several pieces of art as options and Amanda Williams, the Creative Director, chose one. She used it as inspiration for the names of the products as well as the collection, Wildflower.​

Once the art was selected Katrin created mockups of the packaging and upon receiving approval built the files for production. When those files were on their way one of the photographers, Antonio Rodriguez, and Katrin constructed the set for the photoshoot. This entailed the art being replicated at a much larger scale which demanded vastly different techniques and skills than those used to create the original rendition. With Antonio's set-building knowledge and Katrin’s experience with various mediums, they were able to select materials (chipboard and house paint) that once photographed would imitate large-scale watercolor (at a fraction of the cost).

When all the photos had been shot and edited Katrin created all promotional materials associated with the launch.

At the time of its release, it was one of Sigma Beauty's most popular makeup collections. See a behind the scenes video here.

Scope of Work

• Creative direction + trend research

• Original artwork

• Packaging design and production

• Photoshoot set building

• Newsletter designs for the entire launch

• Web ad designs