Rajinder Sanghera

Rajinder Sanghera runs a marketing agency and wanted his own branding to help him put his best professional foot forward while expressing his vibrant personality. For visual inspiration, we referenced the vibe of 90s hip-hop culture, old-school video games, and anime. The color palette was primarily based on those used in Sailor Moon, and at the last minute we made an addition of the shade of green he had dyed his hair. The project included the development of a brand identity and the creation of a complimentary moodboard.

Scope of Work

• Brand logo

• Color palette

• Typography guide

• Visual style guide

• Assistance refining website copy